![]() I often see these mentioned as some of the hottest wings out there, and they do bring the heat. Plus, they go oh so well with the Blue Cheese sauce that Wingstop has perfected. And the whole-meat chicken inside is plenty juicy and flavorful. They are well breaded and hold a crunch, even when you do takeout and bring them home. That is followed by a strong peppery taste, as in black pepper, with just a bit of smokiness as well. When you bite into them, they have the tang and sharpness you expect from Buffalo sauce, but amped up to the next level. They certainly have a foreboding look with the dark-red sauce covering the craggly, breaded pieces of chicken. I recently ordered their All-In Bundle (more on that below) which included eight of the boneless Atomic Wings. But that doesn’t affect the quality of the food at all as they put out some of the best wings out there and their Atomic Wings certainly pack a punch. While they do have dine-in, it is more of a fast food joint because you order at the counter and they put a heavy emphasis on takeout. Wingstop got its start in the mid-90s in Garland, Texas (a suburb of Dallas) and began expanding into a national chain shortly after that. But there are the places that take wings to the next level–usually those that focus on the chicken parts–and Wingstop is definitely one of those destinations. Take some fried pieces of chicken, dump some Buffalo sauce on them (you can get a decent sauce for a few bucks in any grocery store), and you’ve got some serviceable wings. And really, it’s not too hard to mess them up, especially the boneless ones. And the All-In Bundle is a heck of a deal.Ĭhicken wings are on pretty much every casual dining menu these days, and they are part of several fast food lineups as well. Omar describes the three keys to its success as: 1) being able to adapt, 2) having a strong digital presence, 3) continuing to provide quality food.Bottom Line: The Atomic Wings from Wingstop may not be the hottest wings out there, but they do pack a punch and they are quite tasty. ![]() We treat them like a small family,” he says. “We’re working with experienced franchisees we know from Dunkin. Upon visiting a site, he’s looking to ensure that the staff is wearing uniforms, the store is clean, he’s greeted by the cashier, and the wait isn’t too long. “I’m looking for wings that are crispy on the outside and juicy on the inside, and not overcooked,” he asserts.īut Omar expects it will reach 100 outlets before five years are up. The toughest part of franchising, he says, is ensuring consistency. It hires secret shoppers and Omar makes unannounced, surprise visits to franchised locations. With its six new Atomic Wings, it’s expanding to New York City’s boroughs including the Bronx, Queens and Brooklyn. ![]() Does McDonald’s MCD stray from burgers? Are people still eating donuts? Our food is all freshly cooked with fresh ingredients,” he emphasizes. “But we’re not going away from our core competency. It’s experimenting with grilled chicken wings and vegetarian chicken wings. ![]() Its sauces are gluten-free. Though its wings are fried, it offers wraps and salads for the health conscious who want to avoid high-calorie foods. “We want to be the flavor king of wings,” he explains.įor example, with La La Anthony, a TV personality and wife of basketball star Carmelo Anthony, it developed jalapeno pineapple wings. Thai chile is another new spicy chicken wing flavor. And its average check is $12.īut Zak Omar says it prides ourselves on constantly developing new recipes. Its three most popular dishes are: bone-in Buffalo wings, boneless wings, and famous waffle fries. On average, they accommodate seating for 15 to 20 people. Most of its locations range from 800 to 1,500 square feet. He prefers hands-on, actively involved, and on-site franchisees. “I don’t want absentee ownership, who open the store and forget about it,” Omar notes. It has already signed contracts with a multi-unit operator out of Nevada and Arizona with a 10-store commitment. It’s in discussions in several states including Pennsylvania, New Jersey, Connecticut and Florida. Atomic Wings competes with several chains such as Buffalo Wild Wings, Wingstop WING and Wings Over but it was there first with wings in New York City, Omar says. ![]()
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